A decade ago few people had heard the word blog and now many people rely on them for news, information, and opinions. Many major newspapers and television news shows offer blogs in addition to their traditional media and celebrities and experts in most fields have also taken to the blogosphere .

Whether you have a company blog or are stepping out as a freelance consultant and using your blog to establish authority and credibility, you need to put some thought into how to market that blog. After all, without anyone finding and reading it, you might as well be printing the blog in invisible ink.… Read the rest