Back in the old days (more than 15 years ago), the only way to attract more customers to a vehicle repair shop was through traditional advertisement, or “word of mouth” customer recommendations. The shop could pay a lot for the former, but had no control over the latter. Today, the digital revolution is changing the way everyone does business — from how customers find and support their favorite mechanics to how DIY enthusiasts perform vehicle maintenance.

For Shops

Digital media, including social media, offers a chance to engage, inform, and attract customers, all for little time or cash investment, if it is done properly.… Read the rest